Public Relations
Public relations create solid reinforcement for traditional and digital marketing efforts in the positioning of your brand. A strategically planned and executed PR plan goes a long way in amplifying your presence in the marketplace. Though traditional and digital advertising are “paid” exposure, public relations coverage is “earned” media, because placement is editorial. In most cases, we recommend a combination of public relations with traditional and digital advertising. Working together, the combined clout is substantial. At Geary Company, we don’t take a one-size-fits-all approach with public relations, any more than we do with advertising, because every business is different. We can tailor a plan to fit your needs, either on a monthly retainer basis, or we can work with you on individual projects.
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