Nancy Hardwick has been working in the market research industry since 1986. Combining her skill in project management and her talent for questionnaire design and focus group moderation, she started Hardwick Research in 1994.
Since then, Ms. Hardwick has been successfully assisting organizations with their qualitative and quantitative research needs. She has designed and managed hundreds of studies to determine attitudes toward products and services, as well as gathered public opinion surrounding current issues.
Ms. Hardwick is an experienced moderator, skilled listener, and communicator. She is a resource for innovative techniques of data collection.
Nancy continues to update her skills by attending various classes, seminars, and conferences. One of her favorite conferences is the yearly Qualitative Research Consultants Association (QRCA), which provides great insight into the latest marketing research techniques. Nancy has also conducted workshops on various marketing research topics, including, “The ABCs of Focus Group Research” and “Measuring Customer Satisfaction.”
Prior to starting her firm, Nancy Hardwick worked as an account executive for a Seattle area full-service marketing research firm. Ms. Hardwick has a BA from Lewis & Clark College in Portland, Oregon.
Nancy served as President of the Qualitative Research Consultants Association (QRCA), an international qualitative research professional organization. Nancy is currently the President of Puget Sound Research Forum (PSRF). She is also currently Treasurer for the Pacific Northwest Chapter of the Qualitative Research Consultants Association, Puget Sound Research Forum, and PNSMA.
