Marketing Strategy

Video Marketing Strategy is an in-depth, creative process that will help you create meaningful and impactful social media and website content. Think of it this way, would you build a house without having a blueprint? Not! So why would video marketing be any different?

THE VALUE OF VIDEO IN A DIGITAL MARKETING STRATEGY

Nowadays, video marketing is more important than ever! Every company needs to be using it, yet most dont know where to begin. Thats where we come in! As Albuquerques premier video production studio, we have dedicated ourselves to the art and science of storytelling and video marketing. We will come alongside you and create a video blueprint and a marketing content plan that will help you achieve the goals you desire!

The first step of a video content strategy is the discovery meeting or call. This is a risk and cost-free time for us to get to know you, learn about your needs, desires, and goals, and introduce ourselves. We use this meeting as well as a few informational documents that you will be asked to fill out that allow us to gauge your current level of digital marketing engagement. If you decide to continue with the process, we can begin crafting your video blueprint using this gathered information.

THE BLUEPRINT FOR YOUR VIDEO MARKETING STRATEGY

The video blueprint is a comprehensive guide to your story. We break down the potential plot points, characters, or voices that will contribute to telling your story, and keywords that will act as guidelines throughout the content creation process. This blueprint makes sure that all of us are on the same page and understand the roles well be asked to fulfill, whether that be interviews, gathering old photographs, or setting up locations for the shoot.

Alongside the video blueprint, you will receive a digital marketing content strategy plan that details the specific videos we can create for you, when they can be delivered, and where they will be hosted. This content plan is customizable and can have as many or as few videos as fit your budget. The key is consistency and differentiation in the content as its distributed.

If youre not currently using video as part of your digital marketing strategy or if youd like to create a new plan, dont hesitate! Schedule a meeting today to learn more about video marketing strategy!

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