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Often, when there is a conflict between parents and their children, a parent-coaching relationship is helpful. The child or parent may need therapy to address something more serious (an appropriate referral may be made), but sometimes coaching through relationship challenges is sufficient to create the change needed. Kids are dealing with so many influences that parents never did, and this leaves them unsure of how to handle them (e.g., social media, unfettered online access to information, instant contact with peers, non-personal interaction with peers, withdrawal from real life for a fantasy world in games). Coaches experienced in working within difficult family dynamics offer hope to parents and children, that relationships can be strengthened, and modern day influences can be managed.